Fabulous media opportunity alert

Hello, carbon tax friends: Please forgive this extra email blast, but I couldn’t help it: the news this weekend will be dominated by exploding oil trains and heat waves and that combination makes for a fabulous opportunity to write a Letter to the Editor… so will you take 15 minutes to help spread the message that we have a moral obligation to act on climate change and that you’re going to vote Yes on I-732?

Great! First, spend 5 minutes reading about the oil train explosion (“Oil train derails, catches fire in Columbia River Gorge”, see also “‘We are playing catch-up’ to oil-train threats in Washington state”) and about the heat wave in western Washington and beyond (“Dangerous, Extreme Heat Will Envelop Much Of The West Through the Weekend”; see also Cliff Mass). FYI, the heat wave article notes that “Highs in Seattle could top the 90-degree mark Sunday for the first time this year. Seattle averages only three days of 90-degree-plus heat each year. Last summer, the Emerald City sweltered through a record 12 days of 90s.”

Next, spend 5 minutes writing a few short sentences about how all this makes you feel and connect it to why you’re going to vote Yes on I-732. (Bonus points for tying it in with the our moral obligation to act on climate change!) It’s best if you can come up with ideas on your own, but there are a few brainstorms below if needed. (You can tweak—or even shamelessly copy—one of these if you want, but your original thoughts are always better because editors prefer authentic voices from real people.)

Finally, spend 5 minutes submitting your Letter to the Editor to your local paper, preferable this weekend or early in the coming week (please also send a copy to [email protected]). There’s a complete list of newspapers here, but for some of the bigger papers here’s LTE submission information on their websites (Seattle Times, Tri-City Herald, Tacoma News-Tribune, Vancouver Columbian, Walla Walla Union-Bulletin, Wenatchee World, Yakima Herald) and/or via email ([email protected] for the Everett Herald, [email protected] for the Bellingham Herald).

Blogs, neighborhood journals, and Facebook are also prime outlets for this; no media outlet is too small!

That’s it! We may not have millions of dollars for TV ads, but we can still win the media battle.

Let’s do it!

Yoram and the Yes On 732 Team

Letter to the Editor (LTE) brainstorms:

* Exploding oil trains and a heat wave in early June are just the latest warning signs that our addiction to fossil fuels is an ongoing disaster. We have a moral obligation to take action on climate change, and in Washington State we can do that by voting Yes on Initiative 732 in November. I-732 (www.yeson732.org) will tackle climate change, promote clean energy, and make our tax system fairer and more sustainable.

* Hmmm… an exploding oil train and a crazy-early heat wave in the same weekend? Maybe God is trying to tell something, like that we have a moral obligation to take action on climate change. That’s why I’m going to vote Yes on Initiative 732 in November. I-732 (www.yeson732.org) will tackle climate change, promote clean energy, and make our tax system fairer and more sustainable.

* Perhaps it’s just a coincidence that we had an exploding oil train and a crazy-early heat wave in the same weekend, but I think it’s more evidence that we have a moral obligation to take action on climate change. That’s why I’m going to vote Yes on Initiative 732 in November. I-732 (www.yeson732.org) will tackle climate change, promote clean energy, and make our tax system fairer and more sustainable.

* Even if we can stop oil trains from exploding, this weekend’s heat wave shows that we need to end our addiction to fossil fuels and that we have a moral obligation to take action on climate change. That’s why I’m going to vote Yes on Initiative 732 in November. I-732 (www.yeson732.org) will tackle climate change, promote clean energy, and make our tax system fairer and more sustainable.

* According to the Weather Underground, Seattle used to get 3 days a year of 90 degree weather. Last year we got 12 days, and this year we’re starting with a heat wave in early June. (And don’t get me started on the exploding oil trains.) It’s obvious that we need to act now to tackle climate change and reduce our dependence on fossil fuels. That’s why I’m going to vote Yes on Initiative 732 in November. I-732 (www.yeson732.org) will reduce carbon emissions, promote clean energy, and make our tax system fairer and more sustainable.

* What can we do to reduce the risk of exploding oil trains and of 90 degree weather starting in early June? We can vote Yes on Initiative 732 this November! I-732 (www.yeson732.org) will tackle climate change, promote clean energy, and make our tax system fairer and more sustainable.

* The dominant themes of the weekend’s news (exploding oil trains and 90 degree heat waves) can be expected to return again and again until we finally get serious about our moral obligation to take action on climate change. That’s why I’m going to vote Yes on Initiative 732 in November. I-732 (www.yeson732.org) will tackle climate change, promote clean energy, and make our tax system fairer and more sustainable.

Hope this helps kick-start your own thoughts on an LTE… and don’t forget to send a copy of your letter to [email protected]. (You can also write us at that address if you’re feeling ambitious and want to write a full-length op-ed now or in the future!)

Let’s win!

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